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Heineken® Experience

Tickets & Visit Information by Amsterdam Heritage

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DISCOVER AMSTERDAM’S ICONIC BREWERY EXPERIENCE

Sunday to Thursday: 10:30 to 19:30 (last entry 17:15)
Friday & Saturday: 10:30 to 21:00 (last enry 18:45)
Entry is strictly for guests aged 18 and above

Sunday to Thursday: 10:30 to 19:30
(last entry 17:15)
Friday & Saturday: 10:30 to 21:00
(last enry 18:45)
Entry is strictly for guests aged 18 and above

Frequently Asked Questions

This brewery visit is a brand-led museum journey set inside the historic building in the centre of Amsterdam. Since production moved out in 1988, the venue has become a place to explore the story, discover the brewing craft, and follow the legacy behind the star - from heritage and innovation to global partnerships. The visit also includes practical tasting guidance, explaining how the signature lager is best enjoyed.

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Visit
Are pets allowed in the experience?
Pets are not permitted inside the venue. Service dogs are the only exception.
Are beers still brewed inside the building?
Brewing stopped in this building in 1988. Today the former brewery operates as an immersive brand experience. The original brew room can still be seen during the visit, and the experience includes beer tastings.
Can visitors arrive late for a time slot?
Arrival at the booked start time is strongly recommended. Timed entry helps keep the building comfortable and helps regulate visitor flow throughout the day.
Can the rooftop terrace be accessed?
Yes. Rooftop access is included with the Tour + Rooftop ticket.
Does the visit include beer?
Yes. The standard tour includes two beers. The Rooftop tour includes three.
Is there parking on site?
On-site parking is not available. Nearby options can be found via map apps. As theft can occur in Amsterdam, valuables should not be left in vehicles. Public transport is recommended when possible.
Do visitors need an ID to enter?
A valid identity document may be requested at entry.
With a timed ticket, how long can the visit last?
Only the start time is fixed. Once inside, the visit can continue at a comfortable pace. On average, the self-guided route takes around two hours.
Is there a cloakroom and are lockers available?
A cloakroom and lockers are available free of charge for items up to 320 x 255 x 492 mm (H x W x D). Larger items such as trolleys or carry-on luggage are not permitted. Nearby luggage storage is available at Lockerpoint Luggage Storage, Marie Heinekenplein 12, 1072 MH Amsterdam.
What are the opening hours?
Monday: 10:30 to 19:30 (last entry 17:15)
Tuesday: 10:30 to 19:30 (last entry 17:15)
Wednesday: 10:30 to 19:30 (last entry 17:15)
Thursday: 10:30 to 19:30 (last entry 17:15)
Friday: 10:30 to 21:00 (last entry 18:45)
Saturday: 10:30 to 21:00 (last entry 18:45)
Sunday: 10:30 to 19:30 (last entry 17:15)
Which languages and audio guides are available?
The main tour language is English. Audio tours are available in English, Dutch, German, French, Italian, Spanish, Portuguese, and Chinese for the informative portions of the route. Crew badges also indicate which languages are spoken for quick assistance on site.
Rooftop
What is included in the Tour + Rooftop ticket?
The visit begins with a self-guided tour through the historic brewery (around 90 minutes). The route explores heritage, brewing, and key milestones, and finishes at the Best ‘Dam Bar with two chilled beers. Rooftop access follows via a dedicated elevator, with additional context about the former malt attic and a terrace moment with Amsterdam views and an extra beer.
Is a separate time slot needed for the rooftop?
No. With a combination ticket (Tour + Rooftop), rooftop access is included and typically happens about 90 minutes after the tour start time. Visitors with a standard tour ticket who wish to add the rooftop should ask staff in the entrance hall.
What are the rooftop opening times?
The rooftop bar is open every day.

Monday: open until 19:00
Tuesday: open until 19:00
Wednesday: open until 19:00
Thursday: open until 19:00
Friday: open until 20:30
Saturday: open until 20:30
Sunday: open until 19:00
Can the rooftop be visited before the tour?
With a combination ticket, the route begins with the tour and continues to the rooftop afterwards.
Tickets
Can tickets be purchased at the desk?
Yes, on-site purchase is possible. Online booking is recommended to secure a preferred time slot in advance.
Do tickets need to be printed?
No. Tickets can be scanned directly from a smartphone or tablet screen using the unique code.
Can a wrong date be exchanged or refunded?
Refunds are not offered. Date changes may be possible depending on availability. Support can be contacted by email for rebooking assistance.
Children and Minors
Are children allowed in the experience?
Children are not admitted. Minors are not permitted, even when accompanied by an adult.
What is considered a minor?
A minor is anyone under the legal purchase and or drinking age. For entry rules at the venue, anyone under 18 is treated as a minor.
Why are children and minors not allowed?
Entry rules are designed to avoid exposing minors to alcohol branding and to support responsible consumption standards.

Welcome to the brewery experience

Select Your Experience

Heineken Experience slide 4
35€
Heineken® Experience Tour
Discover the art of brewing in the heart of Amsterdam
Heineken Experience slide 1
40€
Heineken® Experience Tour + Rooftop Access
Discover the Heineken® tour and conclude with a breathtaking panoramic view over Amsterdam
Most Popular

Select Your Experience

Heineken Experience slide 4
35€
Heineken® Experience Tour
Discover the art of brewing in the heart of Amsterdam
Heineken Experience slide 1
40€
Heineken® Experience Tour + Rooftop Access
Discover the Heineken® tour and conclude with a breathtaking panoramic view over Amsterdam
Most Popular
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4 Attractions, 1 Concierge

Amsterdam’s top attractions securely in one place.

A fun and interactive experience. It’s not just about beer, but also about history, branding, and innovation. The visit is well paced and ends on a great note with a fresh Heineken.

James M.

Heineken Experience
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